admin, Author at Digital Product Design and Development Agency

The Future of Branding: Top trends shaping 2025

Posted on 14 April, 2025 by admin

As we move deeper into the digital age, branding is evolving faster than ever. Businesses must stay ahead of the curve to remain competitive in an increasingly dynamic marketplace. The year 2025 brings fresh challenges and opportunities, requiring brands to rethink their strategies and embrace innovation. In this comprehensive guide, we explore the top branding trends that will define the future and help businesses create a powerful, lasting impact.

Hyper-Personalization with AI: The age of tailored experiences

Artificial intelligence is revolutionizing branding by enabling hyper-personalized experiences. Companies now use AI-powered data analytics to track customer behavior, predict preferences, and create customized content. This extends to personalized product recommendations, automated email marketing, chatbots that provide real-time customer support, and even dynamic pricing strategies.

Brands that leverage AI-driven personalization will stand out by delivering meaningful and relevant experiences tailored to individual consumers. As machine learning algorithms become more sophisticated, businesses that fail to integrate AI into their marketing strategies risk being left behind in an era where customers expect tailor-made interactions.

Hyper-Personalization with AI

Decentralized branding and community engagement: Power to the people

Decentralization is redefining brand ownership, shifting power from corporations to consumers. With the rise of Web3 and blockchain technology, customers are no longer just passive buyers; they are active participants in shaping brand identity.

Community-Driven Branding: Companies are encouraging customer co-creation by allowing users to contribute ideas, vote on product designs, or even own digital assets (NFTs) that give them special privileges.
Blockchain-Based Transparency: Consumers demand greater transparency, and blockchain provides an immutable record of a company’s supply chain, ethical sourcing, and product authenticity.
Loyalty Programs Reinvented: Traditional loyalty programs are evolving into decentralized reward systems where customers earn tokens or digital assets that hold real-world value.

Brands that embrace this shift by prioritizing community engagement, transparency, and decentralized decision-making will foster deeper customer loyalty and trust.

Decentralized branding and community engagement

Immersive experiences with AR and VR: The future of brand interaction

Augmented reality (AR) and virtual reality (VR) are transforming how consumers interact with brands. These technologies provide immersive storytelling opportunities that captivate audiences and drive engagement.

Virtual Showrooms & Try-Ons: Retail brands are using AR-powered try-ons for fashion and makeup, while automotive companies allow customers to explore vehicles virtually.
Interactive Advertising: AR-enabled advertisements provide interactive, 3D experiences that make digital ads more engaging and memorable.
Branded Metaverse Experiences: Companies are establishing virtual spaces where users can explore branded environments, attend virtual events, and even make purchases in digital marketplaces.

By integrating AR/VR into their marketing strategies, brands can offer more engaging and interactive experiences that foster deeper connections with their audiences.

Immersive experiences with AR and VR

Sustainability and ethical branding: A non-negotiable imperative

Consumers are becoming more conscious of sustainability and ethical business practices. Brands that demonstrate genuine commitment to eco-friendly initiatives, ethical sourcing, and social responsibility will gain customer trust and loyalty.

Eco-Conscious Packaging: Businesses are switching to biodegradable, reusable, or minimalistic packaging to reduce waste.
Carbon Neutral Operations: Companies are pledging to achieve carbon neutrality by reducing emissions, investing in renewable energy, and adopting greener supply chain solutions.
Social Responsibility & Inclusion: Modern consumers expect brands to take a stand on social issues, from diversity and inclusion to fair labor practices and charitable contributions.

Transparency and accountability are no longer optional. Brands that practice what they preach and communicate their efforts effectively will stand out in a competitive marketplace.

Sustainability and ethical branding

AI-Generated content and automation: The new age of digital marketing

AI-powered tools are streamlining content creation, from automated copywriting to AI-generated visuals. This trend allows brands to scale their content marketing efforts while maintaining consistency and creativity.

AI-Generated Blogs & Ads: AI can analyze search trends and customer preferences to create SEO-optimized blogs, social media posts, and ad copy.
Automated Video Production: AI tools can generate short-form videos based on text prompts, making video marketing more accessible to brands of all sizes.
AI-Powered Design: Generative AI is being used to create logos, graphics, and even brand identity elements in a matter of seconds.

While AI-driven automation enhances efficiency, human oversight remains crucial to ensure authenticity and emotional resonance in brand storytelling.

AI-Generated content and automation

Voice search optimization: The rise of conversational branding

With the growing popularity of smart speakers and voice assistants, optimizing for voice search is becoming essential for brands. Traditional SEO strategies must adapt to conversational queries and natural language searches.

Conversational Content: Brands must optimize content for question-based queries, such as “What is the best organic coffee brand near me?”
Local SEO for Voice Searches: Since many voice searches have local intent, businesses must ensure their location-based information is accurate and up to date.
AI-Driven Chatbots & Voice Assistants: Brands are integrating AI-powered voice assistants into their websites and apps to provide seamless, hands-free customer interactions.

Voice search optimization ensures that brands remain visible in an era where people increasingly rely on spoken queries instead of typed searches.

Voice search optimization

The rise of DePIN (Decentralized Physical Infrastructure): A New digital frontier

Decentralized Physical Infrastructure Networks (DePIN) are reshaping digital ecosystems by enhancing data storage, connectivity, and security. This trend is particularly relevant for industries dealing with large-scale data and IoT applications.

Decentralized Cloud Storage: Companies are moving away from traditional cloud services to blockchain-based storage solutions for increased security and cost efficiency.
Distributed Computing Power: Businesses can harness decentralized computing networks to reduce costs and improve processing power for AI and data-intensive applications.
Secure Digital Identity: DePIN enables individuals to control their personal data, reducing reliance on centralized platforms and enhancing privacy.

Brands that integrate DePIN solutions can offer greater reliability, efficiency, and decentralization, appealing to tech-savvy consumers.

The rise of DePIN

AI and Blockchain convergence: The ultimate tech synergy

The convergence of AI and blockchain technology is driving innovation in branding. This powerful combination is revolutionizing everything from supply chain verification to customer engagement strategies.

Trust & Security: Blockchain ensures data transparency and security, reducing fraud and counterfeit risks.
Smart Contracts for Branding: Automated smart contracts are streamlining partnerships, influencer collaborations, and digital transactions.
AI-Powered Data Analysis: AI can process vast amounts of blockchain data to identify trends, customer behaviors, and fraud detection patterns.

This synergy is opening up new possibilities for brands looking to harness cutting-edge technology to build trust and efficiency.

Hyper-Personalization with AI

Conclusion: Future-Proofing Your Brand

The branding landscape of 2025 is defined by technological advancements, consumer empowerment, and ethical responsibility. Businesses that embrace AI, decentralization, immersive experiences, and sustainability will stay ahead of the competition.

To thrive in this evolving environment, brands must be agile, innovative, and customer-centric. Are you ready for the future of branding? Stay ahead by adapting to these trends and building a brand that resonates with the next generation of consumers.

Unlock Your Potential with UI UX Design Course

Posted on 11 April, 2025 by admin

Embark on a transformative journey into the world of UI UX design with our comprehensive courses. Whether you’re a budding designer or a seasoned professional looking to upskill, our UI UX design course equips you with the essential knowledge and practical skills to excel in this dynamic field. Gain hands-on experience, build a stellar portfolio, and launch your career in user experience.

Why Choose Online UI UX Design Courses?

Industry-Leading Curriculum

Online UI UX design courses are meticulously crafted by industry experts who stay abreast of the latest trends and best practices. This ensures that the curriculum is relevant and up-to-date, reflecting the current demands of the UI UX design industry.
These courses cover a comprehensive range of topics, from the foundational principles of UI and UX design to advanced techniques. This allows students to gain a holistic understanding of the field and develop a well-rounded skill set.
The curriculum is designed to give the students the most up-to-date information possible.

Hands-On Learning Experience

Online UI UX design courses provide practical experience through real-world projects and assignments. This allows students to apply theoretical knowledge to practical scenarios, enhancing their understanding and skill development.
Students have the opportunity to build a portfolio that showcases their skills and creativity. This portfolio serves as a valuable asset when seeking employment in the UI UX design field.
Building a portfolio is one of the most important things a new UI/UX designer can do.

Expert Mentorship and Guidance

Online UI UX design courses offer access to experienced instructors who provide personalized feedback and support. This allows students to receive guidance tailored to their individual needs and learning styles.
Students benefit from the instructors’ industry insights and career advice, gaining valuable perspectives on the UI UX design landscape and potential career paths.
Students can ask questions and get feedback from experts.

Career Advancement Opportunities

Online UI UX design courses prepare students for in-demand roles in UI UX design by equipping them with the necessary skills and knowledge.
These courses often facilitate connections with a network of industry professionals and potential employers, providing students with valuable career opportunities.
The industry is always looking for qualified UI/UX designers.

Flexible Online Learning

Online UI UX design courses allow students to learn at their own pace, from anywhere in the world. This flexibility caters to individuals with busy schedules or geographical constraints.
Students can access course materials and resources anytime, anywhere, ensuring that learning is convenient and accessible.
Online courses often foster a vibrant online community of learners, providing opportunities for collaboration and networking.

What You’ll Learn in Online UI UX Design Courses

UI Design Fundamentals

Students will learn the principles of visual hierarchy, layout, color theory, typography, and interactive elements, which are essential for creating visually appealing and user-friendly interfaces.
They will also learn to use industry-standard tools like Adobe XD and Figma, which are widely used in the UI design industry.
Learning these tools is very important for getting a job.

UX Design Principles and Processes

Students will gain an understanding of user research, user personas, user journeys, wireframing, and prototyping, which are crucial for creating user-centered designs.
They will also learn usability testing and iteration techniques, which are essential for evaluating and refining designs based on user feedback.
User research is vital to good UX design.

Mobile and Web Design

Students will learn how to design user-friendly interfaces for mobile apps and websites, considering factors such as screen size, interaction patterns, and user behavior.
They will also learn about responsive design and accessibility considerations, ensuring that designs are usable by a wide range of users.
Mobile design is very important in today’s mobile-first world.

Portfolio Development

Students will build a professional portfolio showcasing their UI UX design skills, which is essential for demonstrating their capabilities to potential employers.
They will receive feedback and guidance on portfolio presentation, ensuring that their portfolio effectively highlights their skills and experience.
A good portfolio can be the difference between getting a job and not getting a job.

Who Should Enroll in Online UI UX Design Courses?

Aspiring UI UX Designers

For those looking to break into the field of UI UX design, online courses provide a structured pathway to gain foundational knowledge.
These courses offer a comprehensive introduction to core principles, industry tools, and practical skills, enabling aspiring designers to build a strong portfolio and confidently pursue entry-level positions.
This is a great starting point for those who have no experience in this field.

Graphic Designers

Graphic designers can expand their skill set and enhance their career prospects by transitioning into UI UX design.
Online courses offer a seamless transition by building upon existing design knowledge and introducing user-centered design principles, interaction design, and usability testing.
The transition can be very smooth, because graphic designers already have a strong visual background.

Web Developers

Web developers can enhance their understanding of user experience and create more effective web interfaces by enrolling in online UI UX design courses.
These courses provide insights into user behavior, information architecture, and interaction design, enabling developers to build user-friendly and engaging websites and applications.
Adding UI/UX knowledge to a developer’s skill set will make them much more valuable.

Product Managers

Product managers can gain valuable insights into UI UX design to improve product development processes and create user-centered products.
Online courses offer an understanding of user research, prototyping, and usability testing, enabling product managers to make informed decisions and collaborate effectively with design teams.
Understanding the design process will allow product managers to make better products.

Anyone Interested in UI UX

Online UI UX design courses are accessible to anyone with a passion for design and technology, regardless of their background or experience.
Whether you’re a student exploring new career paths or an individual seeking to learn a new skill, these courses provide a flexible and convenient way to gain knowledge and expertise in UI UX design.
This is a great option for people who just want to learn a new skill.

Basic Online UI UX Design Courses

Google UX Design Professional Certificate (Coursera)

This course, developed by Google, provides foundational knowledge in UX design, from user research to prototype design.

Suitable for beginners looking to pursue a career in UX design.

This is a course created by Google employees, that will give students solid building blocks for creating websites for business.

Link: Google UX Design Professional Certificate

Introduction to User Experience Design (Coursera)

This course introduces basic UX design concepts, including user research, interaction design, and usability evaluation.

Suitable for beginners interested in learning about UX design.

This is a free online course, for beginners that was developed by Dr. Rosa I. Arriaga – Georgia Institute of Technology.

Link: Introduction to User Experience Design

UI/UX Design Specialization (Coursera)

This specialization includes smaller courses covering in-depth knowledge of UI and UX design.

Suitable for beginners looking to pursue a career in UI/UX design.

Link: UI/UX Design Specialization

UX Fundamentals (Interaction Design Foundation)

This course introduces the fundamental principles of UX design, including user research, interaction design, and usability evaluation.

Suitable for beginners interested in learning about UX design.

Link: UX Fundamentals

UI Design Patterns for Successful Software (Interaction Design Foundation)

This course focuses on common UI design patterns, helping students create effective user interfaces.

Suitable for beginners interested in learning about UI design.

Link: UI Design Patterns for Successful Software

UX Design Essentials (Udemy)

This course provides basic knowledge of UX design, including user research, prototype design, and usability testing.

Suitable for beginners interested in learning about UX design.

Link: UX Design Essentials (Udemy)

UI Design with Figma (Udemy)

This course teaches how to use Figma for user interface design.

Suitable for beginners who want to learn UI design using Figma.

Link: UI Design with Figma (Udemy)

The Impact of Online UI UX Design Courses on Your Career

Increased Job Opportunities

UI UX design skills are highly sought after across a wide range of industries, including technology, e-commerce, finance, healthcare, and more. This widespread demand translates to a plethora of job opportunities for skilled UI UX designers.

Online UI UX design courses equip you with the necessary skills and knowledge to pursue various roles, such as UI UX designer, product designer, user experience researcher, interaction designer, and information architect.

With the increased number of apps and websites, the demand for UI/UX designers will only increase.

Higher Earning Potential

UI UX designers command competitive salaries due to the specialized nature of their skills and the critical role they play in creating successful digital products.

Investing in an online UI UX design course can significantly boost your earning potential by providing you with the expertise and portfolio needed to secure high-paying positions.

The better your skills, the more money you will make.

Enhanced Career Growth

UI UX design is a rapidly evolving field, driven by technological advancements and changing user expectations. This dynamic nature creates ample opportunities for career advancement.

Online courses provide you with the skills and knowledge to stay ahead of the curve, ensuring that you remain competitive in the job market.

Continuous learning and staying updated with the latest trends are essential for career growth in UI UX design.

The UI/UX field is always changing, so continuous learning is important.

Online UI UX design courses are your gateway to a rewarding career in user experience. With a comprehensive curriculum, hands-on learning experience, expert mentorship, and flexible online learning, you’ll gain the skills and confidence to excel in this dynamic field. Enroll today and transform your career with our UI UX design courses online. Visit Viartisan to learn more and start your journey!

Wireframe vs Prototype: Key Differences and How UI/UX Writers Can Use Them Effectively

Posted on 11 April, 2025 by admin

When working on a user interface design project, you’re likely to come across two essential concepts: wireframe and prototype. Though both serve to visualize the product, they each play distinct roles in the design process. For UI/UX writers—who are responsible for shaping content and user experience—understanding and applying both tools effectively is crucial.

What is a Wireframe?

A wireframe is a skeletal blueprint of a user interface. It outlines the basic structure of a screen or page using simple elements such as rectangles, lines, and placeholder text. Wireframes map out where different components like headlines, buttons, images, or paragraphs will appear.

The main purposes of a wireframe include:

Defining the content structure and user flow

Allowing for quick edits and iterations early in the design phase

Serving as a collaborative foundation for designers, developers, and writers to align on layout and functionality

Wireframe vs Prototype — What is a Wireframe?

What is a Prototype?

A prototype is a high-fidelity mockup that mimics the look and behavior of the final product. It often includes visual elements like color, images, real copy, animations, and interactive components. Prototypes help simulate the end-user experience before development begins.

The main purposes of a prototype are:

Testing real-world user interactions

Identifying UX and content issues early

Presenting the product vision to stakeholders or test users

Key Differences Between Wireframe and Prototype

Element	Wireframe	Prototype
Level of detail	Low – only layout and structure	High – closely resembles the final product
Primary purpose	Define layout and content placement	Test interactivity and user experience
Interactivity	Minimal or none	High – clickable, dynamic interactions
Design phase usage	Early-stage	Mid to late-stage

Why Should UI/UX Writers Understand and Use Both?

As the voice behind the product, UI/UX writers play a critical role in shaping the user experience. Being involved from the beginning ensures that content fits seamlessly into the overall design.

By working with wireframes, writers can:

Understand user journeys and write contextually relevant content

Plan content length, tone, and hierarchy based on layout

Avoid content overflow or misalignment issues

In the prototyping stage, writers can:

Review how copy appears and behaves in context

Optimize CTAs, tone, and microcopy for clarity and engagement

Collaborate with designers to refine the overall user experience

Final Thoughts

Wireframes and prototypes aren’t just design tools—they’re also strategic content tools. For UI/UX writers, knowing how and when to work with both can lead to better collaboration, smoother workflows, and more effective content that truly enhances the user experience.

Mastering UI UX Design: A Comprehensive Guide

Posted on 10 April, 2025 by admin

In today’s digital landscape, UI UX design is paramount to the success of any digital product. From mobile applications to complex websites, a seamless and intuitive user experience is the key to customer satisfaction and loyalty. This article delves into the various facets of UI UX design, exploring the fundamental principles, design process, best practices, and emerging trends. Whether you’re a seasoned designer or a beginner, this comprehensive guide will equip you with the knowledge and skills to craft exceptional user experiences.

Understanding the Fundamentals of UI UX Design

What is UI UX Design?
- UI (User Interface) design focuses on the visual elements and interactive aspects of a digital product. It’s about how the product looks and how users interact with it.
- UX (User Experience) design, on the other hand, centers around the overall experience a user has while interacting with a product. It encompasses everything from usability and accessibility to satisfaction and emotional response.
- Essentially, UI is the saddle, the stirrups, and the reins, while UX is the feeling you get being able to ride.
The Importance of User-Centered Design
- User-centered design prioritizes the needs and preferences of the end-users throughout the design process.
- By focusing on user needs, designers can create products that are intuitive, efficient, and enjoyable to use.
- This approach leads to increased user satisfaction, higher engagement, and improved business outcomes.
Key Principles of Effective UI UX
- Usability: Ensuring that the product is easy to use and navigate.
- Accessibility: Designing for users with diverse abilities and needs.
- Clarity: Providing clear and concise information and instructions.
- Consistency: Maintaining a consistent visual and interactive language throughout the product.
- Feedback: Providing users with clear and timely feedback on their actions.
- Empathy: Understanding and addressing the emotional needs of users.

UI (User Interface) Design Essentials

Visual Hierarchy and Layout
- Creating a clear visual hierarchy helps users understand the importance and relationships between different elements on a page or screen.
- Effective layouts guide users’ eyes and facilitate easy navigation.
- Using the grid system is very important for a well structured UI.
Color Theory and Typography
- Color theory plays a crucial role in creating visually appealing and emotionally resonant interfaces.
- Typography influences readability and conveys the brand’s personality.
- Selecting the right font family and font size is very important.
Interactive Elements and Microinteractions
- Interactive elements, such as buttons, forms, and menus, enable users to interact with the product.
- Microinteractions, small animations and feedback cues, enhance user engagement and provide a sense of delight.
- Examples of microinteraction includes the heart icon when a user likes a post, or the loading animation.
UI Design Tools and Resources
- Tools like Adobe XD and Figma provide designers with powerful features for creating and prototyping user interfaces.
- Adobe XD: (Link to Adobe XD)
- Figma: (Link to Figma)
- These tools streamline the design process and facilitate collaboration.

UX (User Experience) Design Essentials

User Research and Analysis
- User research involves gathering insights into user needs, behaviors, and preferences.
- Analysis of user data helps designers understand user pain points and identify opportunities for improvement.
- User interviews, surveys, and usability testing are some methods of user research.
User Personas and User Journeys
- User personas are fictional representations of target users, based on research data.
- User journeys map out the steps a user takes to achieve a specific goal, highlighting potential pain points and opportunities for optimization.
- These tools help designers empathize with users and design for their specific needs.
Wireframing and Prototyping
- Wireframing involves creating low-fidelity sketches of the product’s layout and structure.
- Prototyping involves creating interactive mockups that simulate the user experience.
- These techniques allow designers to test and iterate on their designs before development.
Usability Testing and Iteration
- Usability testing involves observing users interacting with the product to identify usability issues.
- Iteration involves making changes to the design based on user feedback and testing results.

The UI UX Design Process: A Step-by-Step Approach

Stage 1: Research and Discovery

This initial stage focuses on understanding the project’s goals, target audience, and competitive landscape.

Key activities include:

Stakeholder Interviews: Gathering requirements and expectations from clients and project stakeholders.
User Research: Conducting user interviews, surveys, and focus groups to understand user needs, pain points, and behaviors.
Competitive Analysis: Analyzing competitors’ products and services to identify strengths, weaknesses, and opportunities.
Market Research: Understanding market trends and industry best practices.

The outcome of this stage is a clear understanding of the project’s objectives and user needs.

Stage 2: Planning and Ideation

This stage involves translating research findings into actionable design plans.

Key activities include:

Defining User Personas: Creating fictional representations of target users based on research data.
Mapping User Journeys: Visualizing the steps users take to achieve specific goals.
Developing Information Architecture: Structuring the content and navigation of the product.
Brainstorming and Ideation: Generating creative ideas and solutions to address user needs.

The outcome of this stage is a well-defined design strategy and a set of initial design concepts.

Stage 3: Design and Prototyping

This stage involves creating visual designs and interactive prototypes.

Key activities include:

Wireframing: Creating low-fidelity sketches of the product’s layout and structure.
Visual Design: Designing the product’s visual appearance, including color schemes, typography, and imagery.
Prototyping: Creating interactive mockups that simulate the user experience.

This stage is where the UI design really takes shape.

The outcome of this stage is a high-fidelity prototype that can be used for testing and evaluation.

Stage 4: Testing and Evaluation

This stage involves evaluating the design with real users to identify usability issues and gather feedback.

Key activities include:

Usability Testing: Observing users interacting with the prototype to identify usability problems.
A/B Testing: Comparing different design variations to determine which performs best.
User Feedback Analysis: Analyzing user feedback to identify areas for improvement.

This stage is very important for the UX portion of the UI/UX process.

The outcome of this stage is a set of actionable insights that can be used to refine the design.

Stage 5: Implementation and Iteration

This final stage involves implementing the design and continuously iterating based on user feedback and performance data.

Key activities include:

Development: Building the product based on the final design.
Deployment: Launching the product to users.
Monitoring and Analysis: Tracking user behavior and performance data.
Iteration: Making ongoing improvements to the product based on user feedback and data analysis.

The outcome of this stage is a successful product that meets user needs and business objectives.

Best Practices for Effective UI UX Design

Prioritize User Needs:
- The foundation of excellent UI/UX design is a deep understanding of the target audience.
- Conduct thorough user research to identify their needs, pain points, and goals.
- Design solutions that directly address these needs, ensuring a user-centric approach.
- Always ask “What will the user gain from this feature, or from this placement of information?”
Maintain Consistency and Clarity:
- Consistency in visual elements (colors, typography, icons) and interaction patterns creates a cohesive and predictable user experience.
- Clarity in language and information architecture ensures that users can easily understand and navigate the product.
- A consistent design system will help facilitate consistency.
Design for Accessibility:
- Ensure that your design is usable by people with disabilities.
- Follow accessibility guidelines (e.g., WCAG) to create inclusive experiences.
- Consider factors such as color contrast, font sizes, and keyboard navigation.
- Designing for accessibility often improves the experience for all users.
Embrace Iterative Design:
- UI/UX design is an ongoing process of refinement.
- Continuously test and iterate on your designs based on user feedback and data analysis.
- Be willing to adapt and evolve your design to meet changing user needs and expectations.
- Iterative design is the best way to make sure that the product is as good as it can be.

UI UX Design Trends in 2024

Minimalism and Clean Interfaces:
- Simplicity and clarity are key trends in modern UI/UX design.
- Clean interfaces with ample white space and minimal distractions enhance usability and focus.
- Minimalist design emphasizes essential elements and eliminates unnecessary clutter.
Dark Mode and Immersive Experiences:
- Dark mode interfaces are becoming increasingly popular, offering benefits such as reduced eye strain and improved battery life.
- Immersive experiences, using technologies like virtual reality (VR) and augmented reality (AR), are creating new opportunities for engaging users.
- Immersive experiences often are combined with microinteractions.
Microinteractions and Animations:
- Subtle animations and microinteractions enhance user engagement and provide feedback.
- These small details can create a sense of delight and make the user experience more enjoyable.
- Microinteractions are very useful for things like loading screens, or user feedback.
Voice User Interface (VUI) and Conversational Design:
- Voice-activated interfaces are becoming more prevalent, driven by the rise of voice assistants and smart devices.
- Conversational design focuses on creating natural and intuitive voice interactions.
- This trend is growing rapidly, and will become more and more important as time goes on.

The Impact of UI UX Design on Business Success

Increased User Engagement and Satisfaction:
- A well-designed UI/UX creates a positive and enjoyable experience for users.
- Intuitive navigation, clear information architecture, and visually appealing interfaces encourage users to spend more time interacting with the product.
- Satisfied users are more likely to return and recommend the product to others.
- This is especially important in apps and websites that are subscription-based.
Improved Conversion Rates and Sales:
- A seamless and user-friendly checkout process can significantly increase conversion rates for e-commerce businesses.
- Clear calls to action, optimized forms, and streamlined navigation guide users towards desired actions.
- By reducing friction and simplifying the user journey, UI/UX design can boost sales and revenue.
Enhanced Brand Loyalty and Customer Retention:
- A positive user experience fosters trust and strengthens the relationship between the brand and its customers.
- Users are more likely to remain loyal to brands that provide consistent, reliable, and enjoyable experiences.
- Exceptional UI/UX design can differentiate a brand from its competitors and create a lasting impression.
Reduced Development Costs and Time:
- Investing in UI/UX research and design early in the development process can prevent costly rework later on.
- By identifying and addressing usability issues during the design phase, developers can avoid unnecessary code changes and delays.
- A well-defined design system can streamline the development process and ensure consistency across the product.
- By testing early prototypes, companies can save massive amounts of money and time.

Mastering UI UX design is an ongoing journey that requires a blend of creativity, technical skills, and a deep understanding of user behavior. By prioritizing user needs, adhering to best practices, and staying abreast of the latest trends, you can craft digital experiences that are not only visually appealing but also highly functional and engaging. Explore more insightful articles and discover our UI UX design services at Viartisan to elevate your digital products and achieve business success. Visit our website today!

Personalized UI and UX: Enhancing User Experience in E-commerce

Posted on 10 April, 202510 April, 2025 by admin

Introduction

In the digital era, competition in e-commerce is not only about offering products but also about enhancing user experience (UX). Personalized user interfaces (UI) have become a key trend, helping businesses attract customers and increase conversion rates.

According to forecasts, global online retail sales are expected to reach $6.51 trillion by 2023, highlighting the importance of e-commerce in the economy. Personalized UI is not just a revenue growth factor but also plays a crucial role in customer satisfaction and loyalty.

Personalized UI and Its Impact on UX

What is Personalized UI?

Personalized UI is the process of customizing an application’s interface based on user behavior, preferences, and needs. Unlike traditional product recommendation systems, personalized UI can modify layouts, functionalities, and content display, making users feel that the interface “understands” and serves them better.

Benefits of Personalized UI

Increased Conversion Rates: A personalized interface reduces bounce rates, increases session duration, and boosts average order value (AOV).
Enhanced Customer Satisfaction: A smooth and relevant user experience encourages repeat visits.
Strengthened Customer Relationships: Personalized UI helps build long-term relationships while enabling businesses to collect and analyze customer data effectively.
Improved Accessibility and Usability: Personalized UI ensures that different user segments, including those with disabilities, can access and navigate digital platforms seamlessly.

Effective Methods for UI Personalization

A/B Testing and Multivariate Testing

Businesses can use A/B testing to compare different personalized UI versions and choose the best-performing one based on conversion rates, bounce rates, and user feedback. Multivariate testing allows testing multiple UI elements simultaneously, helping businesses understand which combination works best.

AI and Machine Learning in UI Personalization

Artificial Intelligence (AI) and machine learning algorithms can analyze user behavior in real-time, providing dynamic UI adjustments. For example, AI-driven chatbots can personalize user interactions, while recommendation engines suggest content and products tailored to user preferences.

Behavioral and Demographic Data Utilization

By collecting and analyzing data such as browsing history, purchase behavior, and demographic details, businesses can tailor UI experiences to specific user segments. This approach helps create hyper-personalized interfaces that cater to individual needs.

Collecting User Feedback

Surveys, feedback forms, and usability testing help businesses better understand customer needs and optimize UI based on their preferences. Direct input from users ensures that personalization efforts align with actual user expectations.

Adaptive and Responsive Design

A well-personalized UI must be adaptive to various devices and screen sizes. Responsive web design ensures that content and layout adjust dynamically, providing a seamless experience across desktops, tablets, and mobile devices.

Effective methods for UI personalization

Case Studies of Successful UI Personalization

Amazon’s Personalized UI Approach

Amazon has mastered the art of personalization by leveraging AI-powered recommendation systems, dynamic homepage customization, and targeted promotions. Each user sees a unique homepage based on their browsing and purchase history. The “Customers who bought this also bought” and “Recommended for you” sections increase engagement and sales by presenting relevant product suggestions. Amazon also uses behavioral tracking to optimize search results, ensuring customers find what they need faster. This personalized shopping experience has significantly boosted conversion rates and customer retention.

Netflix’s Dynamic UI Personalization

Netflix takes personalization to the next level by analyzing user viewing history, watch duration, and even the devices they use. The platform dynamically curates personalized content recommendations based on genre preferences, actors, and viewing patterns. One of Netflix’s unique personalization strategies is customized thumbnail artwork—different users see different cover images for the same movie or series based on their interests. For example, a user who watches a lot of romantic dramas may see a romance-centric thumbnail for a film, while a comedy fan may see an image featuring a comedic moment. This subtle personalization enhances user engagement and increases watch time.

Spotify’s Data-Driven UI Personalization

Spotify utilizes machine learning to offer highly personalized music recommendations. Features like “Discover Weekly” and “Daily Mix” analyze a user’s listening habits and suggest new songs based on their preferences. Additionally, Spotify’s UI adapts based on user behavior, showing different homepage layouts depending on whether a user frequently listens to playlists, albums, or podcasts. The “Wrapped” annual report is another example of effective UI personalization, as it provides users with insights into their listening trends in an engaging and shareable format. By continuously refining its personalization techniques, Spotify has improved user retention and satisfaction.

Airbnb’s Personalized Booking Experience

Airbnb personalizes the user experience by tailoring search results, recommendations, and user interface elements to match individual preferences. The platform considers factors such as previous bookings, search history, and location preferences to suggest the most relevant listings. Users who frequently book beachfront properties, for example, may see coastal accommodations highlighted in their recommendations. Airbnb also uses dynamic pricing to provide personalized discounts and suggestions, making the booking experience more user-centric and efficient.

YouTube’s Personalized Content Discovery

YouTube’s homepage and recommended videos section are completely personalized for each user. The algorithm considers factors such as watch history, engagement levels, and video likes to curate content that keeps users engaged. The platform also personalizes video thumbnails and descriptions to appeal to different user segments. By refining its content discovery system, YouTube ensures that users spend more time on the platform, increasing ad revenue and engagement.

Case study - Netflix — Case study – Netflix

Challenges in Implementing Personalized UI

Privacy and Data Protection Concerns

Collecting and utilizing user data for personalization requires compliance with privacy laws such as GDPR and CCPA. Businesses must ensure transparency and obtain user consent for data collection.

Balancing Personalization with User Control

While personalization enhances UX, excessive customization may feel intrusive. Providing users with control over personalization settings ensures a balance between automation and user autonomy.

Technical Complexity and Implementation Costs

Developing a robust personalized UI requires investment in AI, machine learning, and data analytics. Small businesses may face budget constraints in implementing advanced personalization strategies.

UI/UX in E-commerce — Challenges in implementing personalized UI

Conclusion

Personalized UI is a powerful tool that enhances user experience, drives engagement, and strengthens customer loyalty in e-commerce. By leveraging AI, data analytics, and adaptive design, businesses can create seamless and highly customized digital experiences. However, ethical considerations such as privacy protection and user control must be prioritized to ensure sustainable and user-friendly personalization strategies.

Incorporating personalized UI effectively will not only boost conversion rates but also establish long-term relationships with customers, ultimately leading to a more competitive edge in the digital marketplace.

UX vs. UI: Understanding the key differences

Posted on 2 April, 20252 April, 2025 by admin

When searching for design-related job roles, you may come across the term “UX/UI Designer” and assume that UX (User Experience) and UI (User Interface) are interchangeable. While they are closely related, they are distinct disciplines that serve different purposes in digital product design.

What is UX Design?

UX design focuses on creating intuitive, meaningful, and enjoyable user experiences. UX designers study how users interact with products and services to identify their needs and improve usability. Their primary goal is to reduce friction in user interactions by designing products that are efficient and easy to use.

Key Responsibilities of a UX Designer:

Conducting user research and interviews
Developing user personas and journey maps
Creating wireframes and prototypes
Ensuring accessibility and usability
Collaborating with UI designers and developers

A well-designed UX enhances the overall experience, making digital products more functional and user-friendly.

UIUX key differences — What is UX meaning?

What is UI Design?

UI design, on the other hand, is concerned with the visual and interactive elements of a product, such as buttons, icons, typography, and color schemes. UI designers ensure that users have an aesthetically pleasing and engaging interface.

Key Responsibilities of a UI Designer:

Designing visual elements like layouts, buttons, and animations
Implementing branding and style consistency
Enhancing user interactions through intuitive design
Creating high-fidelity mockups and design systems
Working closely with developers to bring designs to life

A well-crafted UI makes digital products visually appealing and easy to navigate.

UX vs. UI: What Are the Differences?

Aspect	UX Design	UI Design
Focus	User experience & interaction	Visual design & aesthetics
Goal	Enhancing usability & satisfaction	Creating engaging interfaces
Elements	Wireframes, user flows, accessibility	Colors, typography, buttons, layouts
Process	Research-driven, iterative improvements	Detail-oriented, focused on design consistency
Output	Prototypes, journey maps, usability testing	Mockups, style guides, high-fidelity layouts

Why Both UX and UI Matter

For a product to be successful, UX and UI must work together. While UX ensures that a product is functional and meets user needs, UI enhances its visual appeal and interaction quality. A seamless blend of both results in better user engagement and satisfaction.

Example: UX vs. UI in an E-Commerce App

UX Design: Determines how users navigate product categories and complete purchases.
UI Design: Ensures that buttons, colors, and images create an engaging and smooth experience.

Career Paths: Should You Choose UX or UI?

Choosing between UX and UI depends on your interests and skills:

If you enjoy problem-solving, research, and user psychology, UX design might be the right path.
If you prefer visual creativity, typography, and interactive elements, UI design is a great fit.

Skills Required:

UX Designers Need:

Research and analytical skills
Information architecture
Wireframing and prototyping
Usability testing

UI Designers Need:

Graphic design and branding knowledge
Typography and color theory expertise
Animation and interaction design
Style guide creation

How to Get Started in UX/UI Design

If you’re interested in UX/UI design, there are many online courses, design communities, and resources available to help you learn the fundamentals. Some great starting points include:

UX Design: Learn about user research, wireframing, and usability testing.
UI Design: Explore design systems, animation principles, and interface aesthetics.

Final Thoughts

UX and UI are complementary but distinct fields. While UX focuses on making digital experiences seamless and user-friendly, UI enhances the visual appeal and interactivity. Whether you choose UX, UI, or both, the demand for skilled designers is growing, making this an exciting and rewarding career path.

UI/UX 2025 – The Era of Peak User Experience

Posted on 2 April, 2025 by admin

The world of UI/UX design is undergoing a powerful transformation. As we approach 2025, the focus is no longer solely on beautiful interfaces or basic functionality. Instead, the emphasis is on creating user-centric experiences that are intuitive, efficient, and meaningful. Breakthroughs in technologies like Artificial Intelligence (AI), Augmented Reality (AR)/Virtual Reality (VR), combined with evolving user expectations around personalization, accessibility, and ethics, are shaping trends you can’t afford to ignore.

At Viartisan, we understand that UI/UX is more than just aesthetics; it’s a core strategic element directly impacting brand identity and customer loyalty. Let’s explore the key UI/UX trends set to dominate 2025 and the near future, helping you prepare and lead in the digital race!

Interactive and Immersive Experiences Take Center Stage

Users increasingly desire digital interactions that are experiential and less passive.

Interactive 3D Objects: No longer just static decorations, 3D elements are now dynamic, allowing users to rotate, zoom, and explore products (like 360° views, virtual try-ons), creating engaging and realistic narratives. Technologies like WebGL, AR, and VR make integrating 3D more effective and accessible.
Microinteractions & Dynamic Animations: Small details like hover effects, button transitions, loading indicators, etc., not only bring interfaces to life but also provide instant feedback, guide users, enhance engagement, and create a polished, smooth feel. Examples like Airbnb’s or Twitter’s effects showcase this well.
Advanced Cursor Interactions: The mouse cursor is no longer static but becomes part of the design, changing shape and size contextually, even carrying brand elements, adding a subtle layer of interaction.

UI UX Trend 2025 — Interactive and Immersive Experiences Take Center Stage

Artificial Intelligence (AI): Changing the Design Game

AI is increasingly embedding itself deeply into the UI/UX design process, offering remarkable capabilities.

AI Interfaces and Presence: AI not only assists but can also dynamically generate designs. Using visual cues (like gradient effects) to transparently signal AI’s role is crucial for building trust. Google NotebookLM is an example.
Powerful Personalization via AI: AI analyzes user behavior to adjust content, layout, colors, and suggestions in real-time, creating tailor-made experiences for each individual. Netflix and Spotify are masters of this.
Smarter UX Writing with AI: AI helps generate effective, clear, consistent, and even personalized microcopy for user interfaces, improving communication with users.

Visual Aesthetics & Fresh Design Styles

2025 sees the evolution and diversification of design styles.

Minimalism with Personality: Still featuring clean, uncluttered layouts, but spiced up with unexpected elements like asymmetry, interactive animations, and strategic color accents to create appeal and uniqueness.
The Rise of Morphisms:
- Glassmorphism: Frosted, transparent effects creating depth.
- Skeuomorphism: Mimicking real-world textures and materials.
- Claymorphism: Soft, playful 3D elements resembling clay. These styles offer a more tangible, realistic feel compared to flat design.
Big Typography: Using bold, large fonts as the main visual element to grab attention, enhance readability, and express personality.
Brutalism: A strong, bold style with large type, monochrome palettes, raw aesthetics, focusing on function and clarity.
Text Transitions: Applying motion to text (fades, reveals…) to create dynamism and guide the user’s eye.
Emojis in Design: Naturally integrating emojis into text to add expression, personality, and approachability.
“Lightning” Dark Design & Low Light Modes: Dark mode gets an upgrade with lighting effects and contrast for depth, or evolves into low-light modes with softer colors to reduce eye strain.
Surreal Product Photography: Using unique, unconventional, sometimes unrealistic product images to create strong visual impact and evoke emotion.
“Imperfect” Design Elements: Intentionally adding organic, less-than-perfect elements to create a sense of authenticity, warmth, and a “human” touch.
Neon & Bold Colors: The return of vibrant, lively color palettes to stand out and convey energy.
Breaking the Grid: Moving away from traditional rigid grid structures to create more flexible, asymmetrical, and dynamic layouts.

Human-Centric Priorities: Accessibility, Ethics, and Sustainability

Design must be beautiful, but also responsible.

Accessibility: No longer optional, but a mandatory requirement ensuring all users, regardless of ability, can use the product. Regulations like the EAA and standards like WCAG 2.2 drive this trend.
Ethical and Sustainable Design: Optimizing performance to reduce energy consumption (“Green UX”), protecting privacy, ensuring data transparency, and avoiding manipulative “dark patterns.” Users increasingly care about responsible products.
Emotional UI: Designing to connect with users’ emotions, fostering empathy (e.g., through friendly error messages), building genuine connections and loyalty.

Converging Physical & Digital Worlds: AR/VR

AR/VR technology is expanding beyond gaming into broader applications.

Immersive AR/VR Experiences: Used in shopping (virtual try-on, viewing furniture in your home like IKEA), education, remote collaboration, offering experiences that blend the physical and digital worlds.
Touchless Gesture Control: Interacting with devices without physical contact, offering convenience and hygiene in various contexts.

Enhanced Security & Seamless Interaction

Convenience and safety remain top priorities.

Biometric Authentication: Fingerprint, facial, and voice recognition become standard replacements for traditional passwords due to their security, speed, and convenience.
“Invisible” (No-UI/Minimalist) Interface Design: Continuing the emphasis on simplicity, removing superfluous elements, helping users focus on the primary task and interact efficiently, sometimes via voice or gestures.

Conclusion: Embrace the Future of Design with Viartisan

2025 promises an exciting era for UI/UX, where technology and human understanding intertwine. From immersive 3D experiences and intelligent AI personalization to prioritizing ethics, sustainability, and accessibility, designers must continuously learn and adapt.

Embracing and applying these trends will not only make your product stand out but also deliver meaningful experiences, build loyalty, and drive business success.

Which trend do you think will have the biggest impact? Share your thoughts in the comments below!

Need consultation or implementation of cutting-edge UI/UX solutions based on the latest trends for your project? Contact the expert team at Viartisan today!

Jakob Nielsen’s 10 Heuristic Principles for Interaction Design

Posted on 31 March, 202531 March, 2025 by admin

Jakob Nielsen proposed 10 general principles for interaction design, called “heuristics” because they serve as guiding rules rather than specific usability standards.

Special Thanks:

Kelley Gordon for designing the images and posters in this article.
Kate Moran and Feifei Liu for updating the names, descriptions, and examples of these principles.

Visibility of System Status
Match Between System and the Real World
User Control and Freedom
Consistency and Standards
Error Prevention
Recognition Rather Than Recall
Flexibility and Efficiency of Use
Aesthetic and Minimalist Design
Help Users Recognize, Diagnose, and Recover from Errors
Help and Documentation

1: Visibility of System Status

The design should always keep users informed about the current state of the system by providing timely feedback.

Example: A “You Are Here” sign on a shopping mall map helps users determine their location and plan their next steps.

Design Tips:

Clearly communicate system status; do not perform critical actions without notifying the user.
Provide immediate feedback when changes occur in the system.
Build trust by maintaining continuous and transparent communication.

Learn more: Visibility of System Status

10 Usability Heuristics for User Interface Design — Example of Usability Heuristic #1

2: Match Between System and the Real World

The design should use language, symbols, and concepts familiar to users, rather than internal system terminology.

Example: A stovetop with a control panel layout that corresponds to the burner positions makes it easier for users to identify which control operates which burner.

Design Tips:

Use words and symbols that are easy for users to understand.
Avoid confusing industry jargon.
Conduct user research to understand how they interpret and interact with the product.

Learn more: Match Between System and the Real World

3: User Control and Freedom

Users should have options to undo actions or exit processes when they make mistakes or change their minds.

Example: An emergency exit sign with bright lighting helps users quickly find a way out in case of an emergency.

Design Tips:

Support Undo and Redo functions.
Provide a Cancel button to allow users to exit processes.
Ensure exit options are visible and easily accessible.

Learn more: User Control and Freedom

4: Consistency and Standards

Users should not have to guess the meaning of words, actions, or symbols. Follow platform and industry standards.

Example: Hotel reception desks are usually located near the entrance, making it easy for guests to recognize the check-in area.

Design Tips:

Maintain internal consistency within the product or ecosystem.
Follow industry standards to ensure familiarity for users.

Learn more: Consistency and Standards

5: Error Prevention

Instead of just displaying error messages, design the system to prevent errors from occurring in the first place.

Example: Guardrails on mountain roads help prevent vehicles from veering off cliffs when drivers lose control.

Design Tips:

Prioritize preventing severe errors first.
Provide warnings before performing actions that could lead to errors.
Support Undo functionality to minimize negative consequences.

Learn more: Error Prevention

6: Recognition Rather Than Recall

The interface should display necessary options and information so users don’t have to rely on memory.

Example: It’s easier to answer the question “Is Lisbon the capital of Portugal?” than to recall the capital of Portugal from memory.

Design Tips:

Display essential information directly in the interface.
Avoid requiring users to remember complex steps.

Learn more: Recognition Rather Than Recall

7: Flexibility and Efficiency of Use

The design should support both novice and experienced users by offering shortcuts and customization options.

Example: Locals often know shortcuts that allow them to travel faster than using the main roads.

Design Tips:

Enable keyboard shortcuts and gesture controls to speed up interactions.
Provide personalization options so users can customize the interface according to their needs.

Learn more: Flexibility and Efficiency of Use

8: Aesthetic and Minimalist Design

Eliminate unnecessary elements to make the interface clear and easy to use.

Example: A teapot with an overly complex design may be difficult to use or clean.

Design Tips:

Focus on the most important content and functions.
Avoid distracting users with unnecessary elements.

Learn more: Aesthetic and Minimalist Design

9: Help Users Recognize, Diagnose, and Recover from Errors

Error messages should be clear, easy to understand, and guide users on how to fix the issue.

Example: A “Wrong Way” sign helps drivers recognize they are going in the wrong direction and need to stop.

Design Tips:

Use colors and icons that are easy to recognize.
Explain errors in simple language without technical jargon.

Learn more: Helping Users Recover from Errors

10: Help and Documentation

Even the best-designed systems require clear, accessible, and easy-to-understand help resources.

Example: Airport information kiosks allow passengers to quickly find necessary information.

Design Tips:

Place help documentation within the relevant context.
Keep instructions concise and break down steps clearly.

Learn more: Help and Documentation

This article has been edited from NNGroup in the Articles section by author Jakob Nielsen.

How to Build Confidence in Your UX Work

Posted on 26 March, 2025 by admin

Vitaly Friedman begins by emphasizing that when embarking on any UX project, there is often little confidence in achieving successful outcomes—especially among teams that have experienced empty promises and poor execution in the past. He asserts that good UX has a significant impact on business success, but to build confidence in future UX projects, it is essential to identify major bottlenecks and uncover potential shortcomings that may affect the stakeholders involved.

UX Does Not Cause Disruptions; It Solves Problems

Friedman explains that bottlenecks are often the most disruptive elements within any organization. Every team, unit, or department may have a bottleneck, which is often well known among employees but rarely reaches senior management due to their detachment from daily operations. These bottlenecks could be a single senior developer in the team, outdated legacy tools, or a confusing workflow riddled with frequent errors. Such obstacles often lead to long wait times, project delays, and inefficient workarounds.

Before undertaking any UX work, Friedman advises identifying the factors slowing down the organization and proving that UX is not a disruption but rather a solution to internal inefficiencies. Once value has been demonstrated—no matter how small—stakeholders will quickly become interested in seeing more of what UX can offer.

Work Is Never Just “Work”

Friedman highlights that meetings, reviews, testing, presentations, deployments, support, updates, and bug fixes—all of these unplanned tasks—can interfere with planned work. Uncovering the root causes of these unplanned tasks and identifying critical bottlenecks that slow down progress is not only the first step in improving existing workflows but also a strong foundation for demonstrating UX’s value.

The Theory of Constraints

Friedman references Dr. Eliyahu M. Goldratt’s Theory of Constraints, which states that any improvements made outside of a bottleneck are merely illusions. Improvements made after a bottleneck are futile because they will always be waiting for work to come through the constraint, while improvements made before the bottleneck only result in more work accumulating at the bottleneck itself.

Avoid Operating at 100% Capacity

The goal is to maximize workflow efficiency by optimizing the bottleneck while allowing non-bottleneck areas to have idle time to enhance overall system performance. Friedman stresses that efforts to maximize resource utilization—i.e., running all departments at 100% capacity—can be counterproductive. As Goldratt notes, “An hour lost at the bottleneck is an hour lost for the entire system. An hour saved at a non-bottleneck is worthless.”

Conclusion

Friedman concludes that people generally dislike abrupt changes and uncertainty, and UX work often disrupts their usual way of doing things, leading to resistance by default. Therefore, before introducing major changes, gaining buy-in for UX initiatives requires building trust and demonstrating the tangible benefits of UX in their daily workflows. To achieve this, UX professionals must work alongside stakeholders, listen to their pain points, and identify key bottlenecks to propose steps that enhance the existing workflow. This approach lays the foundation for earning trust and proving that UX is not a disruption but a solution to existing challenges.

This article is adapted from a LinkedIn post by Vitaly Friedman.

Poor UX Claims Young Jenny’s Life: When Interface Design Turns Deadly

Posted on 21 March, 202514 April, 2025 by admin

A heartbreaking tale underscores the callousness and dire consequences of poor user experience (UX) design within the medical industry.

Jonathan Shariat, a UX designer, has shared the tragic story of Jenny, a young cancer patient, who died due to negligence stemming from convoluted medical software. This account serves not only as a stark reminder of UX’s critical role in “less glamorous” sectors like healthcare but also as an urgent call to action.

Tragedy Born from Tangled Code

Jenny, a brave girl who battled cancer for four years, was readmitted for chemotherapy. The medication she required was so toxic that it necessitated continuous hydration for three days before and after its administration. However, tragedy struck when three experienced nurses, struggling with a complex medical record software, overlooked this crucial hydration step.

The outcome was devastating. The following morning, Jenny succumbed to toxicity and dehydration. For two shifts, the young girl was deprived of necessary fluids, all because skilled nurses were ensnared in a software labyrinth.

Screenshot of patient management interface from the hospital

“Disastrous” Interfaces in Hospitals

Shariat shared images of medical software interfaces his wife, a nursing student, encounters daily. These interfaces are bewildering, confusing, and rife with potential for error. “I can’t imagine how much worse these interfaces were in the past,” he wrote.

Interfaces used daily in hospitals for patient care

When UX Fails, the Repercussions Extend Beyond Product Failure

In most scenarios, a UX designer’s misstep results in a failed product. But in critical sectors like healthcare and aviation, design flaws can lead to severe, even fatal, consequences.

“I feel anger and grief when I look at these interfaces,” Shariat expressed. He also referenced other distressing incidents, such as an Ebola patient mistakenly sent home and a pilot’s incorrect flight path input causing a plane crash.

Don’t Dismiss Terrible UX

Shariat urges UX designers to focus more on “less glamorous” areas like healthcare, government, and nonprofits. “Seek opportunities in places where our skills are needed. We may not design chat apps for teens, but we can save their lives.”

He also encourages people to voice concerns about interface design flaws, from government websites to medical software. “Send emails, make calls. Don’t be silent about poor UX,” he stated.

Join the Movement for Change

Jenny’s story is a wake-up call about the importance of UX in all fields, especially healthcare. It’s time to act to ensure such tragedies are prevented.

Shariat co-authored a book with Cynthia Savard Saucier titled “Tragic Design,” with a foreword by John Maeda, exploring how flawed design can harm users.

What are your thoughts on this story? Share your perspectives in the comments below.

The article is rewritten from Medium by Jonathan Shariat in Tragic Design.